Product Designer
Strategist & Design Systems Thinking Expert
Award-winning UX and AI Product Strategist with 14+ years in customer experience design and over 2 years specializing in AI/ML-driven products. Proven ability to design and optimize generative AI interfaces, develop design frameworks, and mentor teams in conversational and intelligent system design.
A collection of projects that showcase my approach to solving complex design challenges
ClientSync Pro is a comprehensive Digital Client Engagement Suite designed specifically for financial advisors. It streamlines client relationships through universal CRM integration, AI-powered meeting preparation, automated follow-ups, and advanced scenario planning tools.
Financial advisors needed an intelligent system to handle client inquiries and automate routine tasks while maintaining personalized service at scale.
Trusted by 2,500+ financial advisors managing over $12 billion in assets with 30-50% reduction in meeting prep time.
Developed an innovative AI-powered platform that automatically generates professional design portfolios by analyzing LinkedIn profiles, work history, and user prompts. The system creates personalized, responsive websites that showcase designers' skills and experience.
Many talented designers lack the time or web development skills to create compelling portfolio websites, limiting their ability to showcase their work and attract new opportunities.
2,000+ portfolios generated in first 3 months with 89% of users reporting increased client inquiries. Featured as Product Hunt #1 Product of the Day.
AI-powered repair assistant that uses computer vision to analyze photos of home repair issues, automatically generate step-by-step tutorials, and create shoppable lists with real-time pricing.
Homeowners often struggle with DIY repairs due to lack of expertise, difficulty identifying problems, and uncertainty about required materials and costs. Existing solutions require extensive research and don't provide personalized guidance.
Forecasted 100,000+ downloads in first 4 months with 94% accuracy in problem identification across 500+ repair types. 78% of users successfully completed repairs using generated tutorials with 65% cost savings compared to professional services.
Led the unification of The Home Depot's Salesforce-powered enterprise tools while ensuring accessibility compliance for millions of users. Created scalable design systems, embedded accessibility standards, and modernized workflows across Salesforce implementations.
The Home Depot had fragmented Salesforce experiences with multiple instances, inconsistent design patterns, accessibility gaps not meeting WCAG 2.1 AA standards, and needed cross-platform solutions that worked seamlessly across desktop, mobile, and associate-facing devices.
Achieved 95% WCAG 2.1 conformance in Salesforce interfaces, delivered 30% faster feature delivery through reusable components, and unified Salesforce experiences that improved usability and adoption across business units.
Led the design and implementation of structured task management in Salesforce for Company Y, a leading B2B technology provider. Transformed sales enablement processes by creating centralized workflows, automated reminders, and real-time progress dashboards that improved collaboration across sales, marketing, and enablement teams.
Sales enablement teams used fragmented tools leading to misalignment, missed deadlines, and lack of visibility. Critical activities like content delivery, training, and follow-ups were often delayed, impacting deal cycles and customer satisfaction.
Achieved 35% improvement in task completion rates (68% to 92%), 40% faster enablement delivery (10 to 6 business days), and 23-point increase in sales rep satisfaction (62% to 85% positive feedback).
Researched and proposed a unified customer record data strategy in Salesforce for a Fortune 500 retailer. Analyzed siloed systems, identified common data points, and outlined a plan to integrate customer information into a multidimensional dataset. The proposal emphasized achieving a 360-degree customer view to enable personalized experiences, consistent support, and data-driven decision-making across sales, service, and marketing.
Customer data was fragmented across Salesforce, web platforms, services, and order systems. Multiple records existed for the same customer depending on channel, creating inconsistent support experiences and limited insights for analytics and personalization.
Unified customer records improved cross-team collaboration, personalized campaigns increased customer engagement, faster resolution times in support centers, and cost savings through reduced system redundancies.
Designed and implemented, Award-Winning, PCI DSS compliant payment processing within Order Management for a Fortune 500 retailer. Addressed Salesforce's shared responsibility model by creating secure workflows, implementing encryption standards, and establishing compliance controls to handle sensitive payment data while maintaining customer trust and minimizing risk exposure.
While Salesforce holds PCI DSS Level 1 certification for the core platform, customer responsibility for compliance rests with customizations and integrations. The implementation needed to address secure payment processing flows, proper encryption, access restrictions, and compliance controls without exposing cardholder data.
Enhanced data security through encrypted payment fields, achieved zero compliance audit failures, increased successful secure transactions within Service Cloud, and strengthened customer trust through transparent security practices.
Over two decades of design leadership across startups and Fortune 500 companies
Regen Creatives
Lead design and strategy for a portfolio of AI-powered SaaS products including REVA (Real Estate Virtual Assistant), AutoSite AI and Fixie AI serving solopreneurs and enterprise clients. Designed and implemented Generative AI frameworks for chatbot flows, automated websites, and AI-driven assistants.
The Home Depot
Designed and scaled employee-facing enterprise applications, with emphasis on AI-assisted workflows and predictive systems. Led design strategy across Agile teams, collaborating with product managers, engineers, and researchers to deliver features at scale.
Deluxe Financial Services
Designed responsive web and application interfaces, applying UX principles to financial systems. Partnered with cross-functional teams to deliver complex digital products with an emphasis on usability and accessibility.
Testimonials from colleagues and industry recognition for design excellence
"I had the pleasure of working with Lorraine while she supported the associate experience in contact centers. Lorraine always pushed the envelope, thinking of ways to improve processes, connect the dots strategically, and overall advocate for her user. Lorraine is unique in that she can think big picture strategy as well as know small, technical details. This makes her a very effective experience practitioner."
Claire Sewell Mason
Director of UX • The Home Depot
"I have been fortunate to work with Lorraine for the last 3 years. She is a collaborator and strategist who is passionate about creating experiences that solve customer problems and deliver business value. She has an entrepreneurial spirit and is dedicated to helping others grow, develop, and overcome. Lorraine is an advocate for customers and a design thinking evangelist."
Sabrina Harris
Staff UX Designer • Mailchimp
"Regen Creatives helped me create my realtor website. I worked with Lorraine was very patient and explained everything very well. She really understood how to tailor a solution to fit my business model. I'm so happy with the finished product. Thanks so much!"
Tatyana Molina
Real Estate Agent • Sapphire Realty
"Lorraine is awesome. Period. We had the opportunity to collaborate on multiple projects at the Home Depot through various points of the design process. I've witnessed her contribute great insight into each step of the process. Lorraine is a skilled collaborator who is passionate about the quality of her work, and more importantly, the people she designs for. She gives back to those around her as a mentor, encourager, and friend. She's a great person to have around!"
Mark Tegtmeier
Founder & Design Director • Trialmerge
The annual BiT (Best in Technology) awards allow associates to recognize the outstanding efforts of their fellow associates. This award was given to recognize the strategic value of the OmniPay solution provided, demonstrating the company's core values: Excellent Customer Service and Creating Shareholder Value.
This award was given to recognize the strategic value of the Know ME Cards customer personalization solution provided, demonstrating the company's core values: Excellent Customer Service and Creating Shareholder Value.
The Orange Promise awards are given by the CEO to recognize efforts that go above and beyond to deliver value and convenience for Home Depot customers.